novellhall Chapter 66 A good drama sells for a high price
Chapter 66 A good drama sells for a high price
Chapter 65 A good drama sells for a high price
9 pm.
At the Kaiyue Hotel near the National Changsheng Film and Television Company.
The viewing teams from the four television stations held meetings in their respective leaders' suites to analyze and discuss the market prospects of "Someday or One Day".
In the room of Zhou, the head of the marketing department at Hunan TV, Zhou Minghui sat at the head of the conference table. "This afternoon I watched the first eight episodes of 'Someday or One Day'..."
"Hey everyone, what do you think of the market prospects for this drama?"
The four people who came with him were one man and three women, all of whom were young people who had graduated from university less than three years ago.
Their usual job is to watch TV dramas and analyze and summarize why TV dramas are popular or unpopular from the audience's perspective. Each of them has watched a lot of TV dramas.
Of course, their primary job is to provide market analysis reports on new dramas and provide leaders with a basis for purchasing decisions.
The reason there is one man and three women is mainly because the audience watching TV dramas nowadays is predominantly female.
Zhao Mei: "President Zhou, based on the eight episodes I watched this afternoon, I would give 'Someday or One Day' a score of 9.5."
Zhou Minghui frowned. According to Hunan TV's internal evaluation standards, a score of 9.5 out of 10 is extremely high, meaning there is a very high chance of it becoming a hit.
It's important to know that this score can't be given carelessly. If the score doesn't match the final market performance of the TV series, it can affect performance bonuses, boss's evaluation, and even promotion.
"9.5 points, that's so high, tell me why."
"Mr. Zhou, I give it 9.5 points, for the following main reasons:"
1. The plot of the TV series is very exciting. I have never seen such a wonderful youth idol drama. Although it is called an idol drama, it also contains elements of time travel, suspense, and reasoning. It is not brain-burning and is perfectly integrated into the main plot, making it irresistible to watch.
2. The casting for the TV series is outstanding. The male lead, Lin Zixuan, is so handsome that he could definitely charm thousands of girls. Dong Xuan is also very beautiful. They have a great on-screen couple vibe, which makes the show very engaging.
Although Lin Zixuan is a newcomer in the film and television industry, he has recently emerged as a rising star in the music scene, becoming a top-tier singer in a short period of time, winning countless fans, and his popularity is currently very high, perfectly making up for his shortcomings in this area.
3. The TV series is very aesthetically pleasing. From the appearance of the main characters to the visuals, costumes, and props, everything is very beautiful and high-quality, which is exactly what many of our idol dramas lack.
In conclusion, I believe this drama has excellent market prospects and will definitely be a hit after it airs. I strongly recommend purchasing it.
Li Xuemeng then added, "President Zhou, I give 'Someday or One Day' a score of 9.6."
"Oh, tell me the specific reasons."
"I completely agree with Zhao Mei's reasons. In addition, I would like to add that the sincere and profound love between the male and female protagonists in this drama will definitely touch everyone."
Even as time goes by, I will only love you with all my heart. Whether in the past or the future, I only want to see you. Who in the audience can resist such a passionate love?
I also highly recommend buying it.
The last girl, Han Dongling, also spoke up, "President Zhou, I also give 'Someday or One Day' a 9.5."
Besides the reasons mentioned by Zhao Mei and Li Xuemeng, I think both theme songs for this drama are very good.
The lyrics and melody of the first song create a romantic atmosphere that transcends time and space, which deeply echoes the main love story that spans time and space in the drama.
The lyrics of the second song closely revolve around the emotional core of "I only wish to see you again across timelines," and the melody is deeply moving.
These two songs are a perfect match for the storyline. Every time I listen to them, I feel great, and they add a lot to the show.
Moreover, I paid special attention to the fact that both songs were written by Lin Zixuan himself and sung by the male and female leads, Lin Zixuan and Dong Xuan respectively. Promoting them will be a way to boost the ratings.
Another crucial point is that I think this drama is more suitable for young people to watch, which naturally aligns with our Hunan TV audience.
Therefore, I strongly recommend buying it. The ratings are guaranteed to explode. I can't guarantee it will break 2, but I think breaking 1 is a piece of cake.
Finally, the last remaining male student, Zhao Ziming, spoke up, "President Zhou, I give 'Someday or One Day' a score of 9.3."
Besides the reasons mentioned by the three of them, I also think the Möbius strip concept in the show is extremely appealing.
The Möbius strip appears to be a three-dimensional shape, but it actually has only one face, like a number, which keeps going around and around inside the ring without beginning or end, and is an endless cycle.
The repeated time travels of Huang Yuxuan, Li Ziwei, and Xie Zhiqi in the drama have led to a cycle of intersecting time and space.
The more you try to change your fate, the less likely you are to get what you want. And when you stop trying to do everything you can to stop what was going to happen, some details quietly break the original cycle and change things.
In short, from a guy's perspective, this drama is also very attractive. It's not your average romance or idol drama; the time travel, suspense, and mystery elements are also very exciting.
Therefore, I also strongly recommend purchasing it.
Zhou Minghui is actually not that old, only in his early 35s, which is the prime of his life.
Actually, when he watched the show in the afternoon, he was also moved by the relationship between Wang Quansheng and Huang Yuxuan in the drama. He watched it with great interest and had the motivation to keep watching.
This was completely unlike the idol dramas he had watched before. Although young people liked those idol dramas, people his age usually didn't feel anything about them.
While watching the show in the afternoon, he was worried that the show's positioning was problematic and that it wasn't a qualified idol drama.
Now, after listening to everyone's comments, he finally came to a conclusion: "Someday or One Day is definitely a great drama, and we must do everything we can to win it."
He told the four young men to go back to their rooms to rest, and then picked up the phone and called the higher-ups.
"Boss, the TV series 'Someday or One Day' that we previewed at National Chang Sheng today is an absolutely excellent drama, and it's also a youth idol drama. Our screening and evaluation team gave it a market prospect score as high as 9.5 points. I strongly recommend purchasing it."
"9.5 points, is it really that high?"
"That's right, 9.5 points, it really is that high, boss, it's truly a great show."
"Alright, since you all think it's so good, let's buy it."
"Boss, the problem is that people from Beijing TV, Shanghai TV, and Anhui TV are also watching the show today. I suspect they'll watch it too."
"You mean, we're going to compete with them?"
"Yes, tomorrow we'll most likely have to compete on price."
"We're not afraid of price wars. Since you're all so optimistic about it, with a rating of 9.5, I'll give you authorization. The price per episode will be under 60 yuan. You can make the decision on the spot."
"Thank you, boss. I will definitely live up to your trust and guarantee that I will secure this project."
It wasn't just Hunan TV; the same scene was unfolding in the offices of the leaders of the other three TV stations.
The other three screening and evaluation groups also unanimously expressed optimism about the market prospects of "Someday or One Day".
However, their assessments of the market prospects of "Someday or One Day" differed, and the minimum licensing price they received from their superiors also varied.
. . . . .
9 a.m. the next day.
Everyone gathered again at the National Chang Sheng Film and Television Company.
Zhang Guoli had Zhou Haopeng, Liu Junjie, Lin Zixuan, and others accompany the staff of the four major TV stations to drink tea and chat in the conference room.
He invited the heads of the marketing departments of the four major TV stations to a small conference room.
After the secretary poured tea for the four men, Zhang Guoli picked up his teacup, took a sip, and smiled as he asked, "What are your thoughts on 'Someday or One Day'?"
Zhou Minghui spoke first, "Mr. Zhang, on behalf of Hunan TV, I would like to purchase 'Someday or One Day'."
. . . . . .
Fang Chun from Beijing TV glanced at Zhou Minghui and said, "Mr. Zhang, our Beijing TV also wants to buy 'Someday or One Day'."
The heads of the other two satellite TV stations subsequently expressed the same sentiment.
Zhang Guoli was pleased with the positive attitude of the four TV station marketing department heads. Since everyone wanted to buy, the highest bidder would naturally win.
However, TV dramas are not ordinary commodities, and the TV stations they deal with are not ordinary clients; they are the absolute clients in the TV drama market.
If this attempt to sell the drama causes discord and displeasure among everyone, it will have a very negative impact on future collaborations, and that would be a loss.
He thought for a moment and decided to leave the problem to them. "Four CEOs, you can come up with a plan yourselves. I'm going back to my office now." With that, he left the meeting room.
Seeing Zhang Guoli leave, all four bosses nodded in agreement, clearly very satisfied with his actions.
As the high and mighty client, they naturally couldn't afford to argue in front of the contractor, especially not to lose face. Therefore, discussing it privately was indeed the best solution.
An hour later, Zhang Guoli returned to the small conference room.
At this point, negotiations between the four satellite TV stations had been completed, and Hunan TV ultimately prevailed.
Zhou Minghui spoke up, "Mr. Zhang, Hunan TV has bought the first-run broadcast rights for 'Someday or One Day' for 55 yuan per episode. What do you think?"
At 55 yuan per episode, the total price would be 1430 million yuan. The total investment for this series was only 600 million yuan. In the first round, the series not only recouped all the costs but also made a profit of 830 million yuan.
Cool.
He smiled and nodded, "That's very kind of you, Mr. Zhou. Let's sign the contract now."
Thank you also to General Manager Fang, General Manager Wan, and General Manager Hu for their support. Let's drink until we drop at noon!
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