novellhall Chapter 8 Online Promotion
Chapter 8 Online Promotion
The 12530 website is quite efficient.
The materials and songs he submitted were approved the following morning.
After receiving a notification from customer service, Lin Zixuan logged back into the website and, following the prompts, signed an electronic contract for three songs as ringtones in the name of the studio, and submitted her bank account information.
In less than an hour, he saw his songs and ringtone download links on the website, and could also check the ringtone download data for each song in real time through the backend.
However, on other music platforms, the download links for the three songs as ringtones still need to be connected between 12530 and the music platform, which is estimated to take another two or three days to complete.
I downloaded the song "Autumn Never Returns" to my phone. The process was incredibly smooth, and the download count for "Autumn Never Returns" in the background data changed from 0 to 1.
He breathed a sigh of relief, pumped his fist in satisfaction—everything was settled.
Everything is ready, are we just waiting to collect the money?
Of course not. The key is to make the song popular; otherwise, how could the number of ringtone downloads increase so rapidly?
For a song to become popular and be accepted by the public, it naturally needs promotion. These days, it's not like the old days when good wine needs no bush.
Although these three songs had already proven themselves in the market in their previous lives, without any promotion, who knows how long it would take for them to gain attention?
As someone who traveled back from the future, Lin Zixuan knows all too well the role of publicity in spreading a song.
However, he is not currently signed with a management company or a record label, and more importantly, he doesn't have any money.
It's simply impossible to have such large-scale, conventional promotion when you want to release a song with other singers, such as bombarding TV stations, radio stations, and newspapers with advertisements, writing advertorials, and posting posters in record stores.
However, Lin Zixuan's way of making money from releasing songs is completely different from other singers. Others make money by selling albums, holding concerts, and doing commercial performances, so they need to spend money on promotion in these traditional media.
However, he had no plans to release an album or perform at commercial events. His only focus from the beginning was on ringtones as a way to monetize his business.
Users who download ringtones online are mostly young people who go online, meaning that his target customers are internet users, especially users who listen to music on online music platforms.
Back in 2006, before film and television companies and record companies used the internet as a promotional platform, it was relatively easy to promote a few songs online.
He logged into Tianya Forum and registered 30 new accounts in one go, then started posting.
Account #1: "I just found a super nice song on the Kugou Music platform, 'Autumn Never Returns.' It was so touching after listening to it, and it made me involuntarily recall my first love and youth. I'm sharing it with you all here, and I've attached the song link below."
Small number 2: "I also listened to 'Autumn Never Returns', but I listened to it on QQ Music. It's really super good, I have to give it a thumbs up."
Small number 3: "I just listened to it on Kugou, and 'Autumn Never Returns' is really good. It perfectly touched my heart. Thumbs up."
Small 4, "Autumn Never Returns is indeed a good song. The singer, Lin Zixuan, has a particularly clean and affectionate voice. The lyrics are very simple and honest, which makes me vaguely recall my youthful days. I have listened to it on repeat several times."
Small number 5, "Doesn't anyone say that the lyrics of 'Autumn Never Returns' are well written? I think it expresses the longing of most ordinary people for their first love or a girl. It's awesome."
A netizen named "Naive Xiaoqiang" asked, "Really? Is 'Autumn Never Returns' really a good song?"
"It's true, you can try listening to it first, you definitely won't regret it." (Small number 5)
Small number 6: "Breaking news, 'Autumn Never Returns' is now available as a ringtone on the 12530 platform. I just downloaded it, and it's really good."
"The ringtone for 'Autumn Never Returns' is really nice; I just downloaded it on my phone." (Small number 7)
Question #8: "Who is Lin Zixuan, the singer of 'Autumn Never Returns'? I don't think I've ever heard of him. Has he released any other songs before?"
Xiaohao9: "I know, I just found Lin Zixuan on Sina Blog. He is a junior at Beijing Film Academy. He wrote and sang 'Autumn Never Returns' himself. He also released two other songs this time, 'Wait a Minute' and 'Damn Tenderness,' which are both very good. Most importantly, he is super handsome. This is a handsome picture he posted on his blog. (Attached picture)"
"Wow, Lin Zixuan is so handsome and talented! I love him! I've decided he'll be my idol from now on. I'm off to his blog."
A netizen named "I am a blade of grass" commented, "Wow, Lin Zixuan is so manly! Wait for me, I want to check out his blog too."
. . . . . .
He used 10 different accounts to praise "Autumn Never Returns" on Tianya Forum, which naturally attracted the attention and discussion of other netizens. Many netizens were also influenced to listen to the song on music platforms and then became fans.
Posts about "Autumn Never Returns" have also started to appear sporadically.
Lin Zixuan smiled with satisfaction, opened Baidu Tieba, and started doing the same thing again.
Then I went to the Kugou Music platform, registered an account, found "Autumn Never Returns," downloaded it, commented on it, and liked it—all in one go.
At this time, music platforms also allowed users to register multiple accounts on one computer. Without a doubt, 10 accounts were set up to download, comment on, and like "Autumn Never Returns"—all in one go.
Next, I tried the same subscription on QQ Music, Qianqian Music, Kuwo Music, and Xiami Music.
Looking at the time, this whole set of actions took a full hour and a half.
The efficiency is still a bit low; it's better to hire professional online trolls to handle it.
During this period, online trolls were still in the early stages of unregulated growth and had not yet formed a stable and prosperous market demand. They were not yet professionalized or industrialized and were basically still in a state of scattered and disorganized operations.
Usually, it's led by someone with strong social skills, surrounded by a group of close friends who hang out in internet cafes. They often play games and watch movies in internet cafes, and the online army is a way to earn some pocket money.
These organizers typically post on forums like Tianya and Mop, and then use QQ to accept orders.
Lin Zixuan browsed and searched on Tianya for more than 10 minutes and saw a post that said, "Providing internet public opinion services. Those who need them can contact QQ********."
Okay, you're the one. Let's contact each other first. I registered a new QQ account and applied to add the other person on QQ.
The other party quickly accepted the request and sent a message: "Boss, what do you need?"
"What can you do?"
"You can praise or criticize anyone or anything on the internet, and you can specify which platform to use."
"How much does it cost?"
"Praise and compliments are charged at 0.2 yuan each, while criticism and defamation are charged at 0.3 yuan each."
"However, posts that smear or criticize are charged even more."
"Of course, since it's against our conscience to smear others, we'll feel uneasy and have to pay more."
Well, it seems the online trolls also know they shouldn't do too much bad stuff, but their own songs don't have any issues with being smeared, and the low price per post surprised them.
"Okay, let's schedule a time to meet and discuss the details."
"Sure, but I can only meet you in the capital."
"Sure, the Blue Mountain Coffee Shop in HD area, you know it?"
"Okay, is 3:30 PM okay?"
"Okay, I'll carry a black bag, wear a mask and sunglasses."
"I'll wear a blue shirt and hold a copy of 'Zhiyin' magazine."
. . . . . .
After arranging a meeting with the online trolls, he opened the backend of the 12530 website and found that the ringtone downloads of "Autumn Never Returns," which had been promoted, had reached 13, while "Wait a Minute" and "Damn Tenderness" still had 0. It seemed that the promotion was effective.
Seeing the results, he was full of energy and then began promoting "Wait a Minute".
Xiao11: "I just found a super nice song on QQ Music, 'Wait a Minute'. The warm and touching melody, combined with the singer's heartfelt performance, is very captivating. I highly recommend it. Here is the song link."
Small number 12, "I also listened to 'Wait a Minute', but I listened to it on Qianqian Music. It's really super good. I've downloaded it to my MP3 and listened to it on repeat several times. I have to give it a thumbs up."
Small size 13...
Small size 14...
Small size 15...
Small size 16...
Small size 17...
Small size 18...
Small size 19...
Small size 20...
I tried them all: Baidu Tieba, Kugou Music, QQ Music, Qianqian Music, Kuwo Music, and Xiami Music.